Understanding our Customers

The loyalty card, a phone app and online accounts. Whichever tool a company chooses to invest in, it allows them to understand their own consumers' behaviour and helps them to make strategic decisions. Ian Butler, Regional Sales Director for Retail, EMEA talks about how retailers can understand their customers with a particular focus on big data to establish business opportunities.

To find more, or about out how CenturyLink can help you understand your customers, get in touch here.

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