James Brooks

Showing 2 posts by James Brooks

Travel

Will AI become the default technology for predicting tourism behaviour?

When it comes to using technology for growth in the Travel and Tourism industry, there’s no doubt data now has the strongest role to play.

Knowing all you can about your existing and potential customers allows a company to target effectively to sell a brand-new holiday or up-sell extras such as excursions, drinks packages or luxury upgrades. But data can also be used to take this a few steps on, identifying from a range of different personal puzzle pieces their likes, dislikes and holiday habits to show where a client may enjoy going next; instead of re-selling them the same holiday year after year.

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