Matthew Johns, Product Marketing Manager, EMEA

Matthew Johns, Product Marketing Manager, EMEA

Matthew is a member of the CenturyLink marketing team. He has over 20 years' experience in the IT, cloud and hosting industry gained in a variety of roles spanning project management to product release and product marketing. Matthew has a key focus on Digital Transformation and Cyber Security, including how organisations can best transition to the cloud and secure their critical assets - particularly with the General Data Protection Regulation (GDPR) looming ever closer..

Showing 21 posts by Matthew Johns, Product Marketing Manager, EMEA


Are retailers taking the driving seat in mobile purchasing?

Four out of five adults in the UK now have a smartphone according to research published by Deloitte late last year. For retailers, this means an opportunity like never before, the chance to tap into consumers wherever they are, and whenever might be appropriate. But what does this actually look like and how can the retail industry drive mobile purchases, not simply mobile views?


Vlog: Retail Week Live takeaways

CenturyLink EMEA’s retail team talk about their takeaways from Retail Week Live.


Will 2017 see digital-only become a viable retail channel for cosmetics?

For decades, traditional retail environments thrived on the desire of consumers to experience products using all five of their senses – touch, hearing, sight, taste and smell – encouraging them to then make an impulse purchase.


What does digital transformation mean for luxury retail?

In 2014, research showed pure online sales of luxury goods were growing at twice the rate of the luxury market overall. This is set to increase to 20 Billion by 2020, but what does this mean for a market that was traditionally face-to-face deal-closing? And how might it affect the sale of high-ticket, high-priced items that could now be bought without even seeing them physically?

For example, the biggest purchase any of us will ever make is a property, but given the next generation of homebuyers and owners now more digitally-savvy than ever, will this change their buying habits? Does this mean we are entering a digital-first future where you really could buy a house purely from your mobile?


How do you understand your customers in the digital age?

In today's digital-first world, there are seemingly no end of ways to capture your customers' data. From Google Analytics to signing them up to newsletters to simply asking for their personal details, the technology now exists to gain a 360-degree view of consumer habits. This was never the case for traditional bricks and mortar retailing a couple of decades ago but what do you do with the data when you have it?


Globalisation: How to penetrate new markets and win

In order for a retailer to be truly global the traditional siloed, retail store functions need to operate in harmony to improve business performance and meet the demands of today's consumer. The opportunity for retailers to capitalise on the ability to extend their brand beyond their existing stores and web is larger than ever before but global expansion also requires strict compliance with local regulations to ensure the highest level of efficiency, safety and security. Getting it wrong can be fatal to the reputation of a brand.

So how do retailers expand into new global markets and win?


Are men now savvier online shoppers than women?

When it comes to retail, the perceived wisdom has always been women like to shop more than men. But that traditional landscape and such binary thoughts are continually being challenged by an increasing dominance of internet-based purchasing. Consumer tastes and their buying habits are fast-adapting for the digital age with online retail spending in 2016 hitting £133bn according to figures from IMRG and Capgemini, up 16% on 2015.


The Future of Supermarkets: The new age department store?

Supermarkets have historically been a more traditional retail bricks and mortar affair. However, with the increasing take-up of online shopping, and with the UK leading the way globally, supermarkets are having to "change" in order to maximise the value of their large physical retail assets.


Case Study: Asda Stores & CenturyLink Deliver an Enhanced Customer Experience through “toyou”Service


Industry: Retail

Challenge: Expand the business model to include delivering products from third-party consumer companies using stores as pick-up and fulfilment centres for online orders

Solution: Create new warehouse systems to manage single-unit fulfilment services for new product categories with a hybrid IT solution that uses colocation, managed firewall, cloud and managed hosting


The IT identity crisis

Having a clear identity and ultimately purpose defines how we act and what we do. For businesses, corporate identity helps drive its direction and goals. So when identity is lost or questioned, how does a business react?


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Gartner 2015 Magic Quadrant For Cloud IaaS

The market for cloud compute infrastructure as a service is maturing and rapidly evolving. Strategic providers must be chosen carefully. Gain insights into the future of public cloud infrastructure-as-a-service with a detailed analysis of all the major vendors.

See why CenturyLink was named a visionary by Gartner.


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