Scott Dryburgh

Showing 4 posts by Scott Dryburgh

Digital Transformation

Your media company must look at shadow IT and IP silos

The media industry has gone through an era of unparalleled change, growing into areas and sectors not even imaginable just a decade ago. But as newspapers, TV broadcasters, PR agencies and advertising giants have rapidly grown, the web of IT infrastructure they are caught in has become extremely tangled and messy.

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Five Things Media Companies Can Learn From

2017 was a busy and transformative year for the Media and Entertainment industry, with huge strides made in the delivery and accessibility of digital content.

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Playing the digital media generation game

Keeping pace with changing consumer tastes, demands, interests and expectations of different generation has been a challenge faced by businesses and organisations ever since time began.

But thanks to the technological advancements in the past 10 years, that change has been even faster and more acute. This makes it difficult to predict, hard for incumbents to react to and increasingly problematic for corporate bottom lines.

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Will anyone own content when they can stream?

Cast your mind back 20 years to the mid-to-late 1990's. It was just two short decades ago but the period since has been an era of huge technological change, particularly around whether to own or stream content.

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Why Managed Security Services from a single provider can battle Utilities hacks

The potential for cyber attacks on utilities companies providing water or power to a country is very real. Indeed, utilities are hacked more often than many think. There are plenty of scary examples such as North Korea allegedly targeting US electricity firms, the WannaCry ransomware worm earlier this year or the infiltration of a New York dam in 2013.

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Improving customer experience for utility customers

Most utility companies are beginning some sort of digital transformation but they lag so far behind many other industries such as retail and banking; both of which have already improved their customers' experiences through implementing new technology. They have now developed strategies that focus on mobile apps and digital customer service. Incumbent utilities providers must start to do the same and adopt these much-used and much-desired technologies to keep pace with the challengers emerging in their industry who already do so.

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Will AI become the default for predicting tourism behaviour?

When it comes to using technology for growth in the Travel and Tourism industry, there’s no doubt data now has the strongest role to play.

Knowing all you can about your existing and potential customers allows a company to target effectively to sell a brand-new holiday or up-sell extras such as excursions, drinks packages or luxury upgrades. But data can also be used to take this a few steps on, identifying from a range of different personal puzzle pieces their likes, dislikes and holiday habits to show where a client may enjoy going next; instead of re-selling them the same holiday year after year.

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Investing in digital transformation is just the first step for the public sector

Earlier this year, the government launched its latest Digital Strategy outlining its vision for digital public services in the UK. From the delivery of world-class broadband connectivity to robust cyber-security practices, public clouds and improved digital skills, the government has committed to developing single cross-government platform services – regardless of any departmental divides.

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Why utility companies must harness the power of the cloud

Among the incumbent utility and power companies, we find some of the slowest adopters of digital transformation in any industry. When you speak to IT leads, CTOs and Transformation Directors, it is clear they all know it is a huge issue but they have not yet found enough time, CEO support and money to change as fast as they must.

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Computing Security Excellence Awards 2017

Computing Security Excellence Awards 2017

CenturyLink are excited to announce that we have been named as the winner of the Managed Security Award in the 2017 Computing Security Excellence Awards. We've been helping businesses around the world to secure their business critical systems, applications and data for a number of years, and see this recognition as a validation of our strategy and services.

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