Scott Dryburgh

Showing 4 posts by Scott Dryburgh

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Your media company must look at shadow IT and IP silos

The media industry has gone through an era of unparalleled change, growing into areas and sectors not even imaginable just a decade ago. But as newspapers, TV broadcasters, PR agencies and advertising giants have rapidly grown, the web of IT infrastructure they are caught in has become extremely tangled and messy.

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Five Things Media Companies Can Learn From

2017 was a busy and transformative year for the Media and Entertainment industry, with huge strides made in the delivery and accessibility of digital content.

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Playing the digital media generation game

Keeping pace with changing consumer tastes, demands, interests and expectations of different generation has been a challenge faced by businesses and organisations ever since time began.

But thanks to the technological advancements in the past 10 years, that change has been even faster and more acute. This makes it difficult to predict, hard for incumbents to react to and increasingly problematic for corporate bottom lines.

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Will anyone own content when they can stream?

Cast your mind back 20 years to the mid-to-late 1990's. It was just two short decades ago but the period since has been an era of huge technological change, particularly around whether to own or stream content.

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Improving customer experience for utility customers

Most utility companies are beginning some sort of digital transformation but they lag so far behind many other industries such as retail and banking; both of which have already improved their customers' experiences through implementing new technology. They have now developed strategies that focus on mobile apps and digital customer service. Incumbent utilities providers must start to do the same and adopt these much-used and much-desired technologies to keep pace with the challengers emerging in their industry who already do so.

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Will AI become the default for predicting tourism behaviour?

When it comes to using technology for growth in the Travel and Tourism industry, there’s no doubt data now has the strongest role to play.

Knowing all you can about your existing and potential customers allows a company to target effectively to sell a brand-new holiday or up-sell extras such as excursions, drinks packages or luxury upgrades. But data can also be used to take this a few steps on, identifying from a range of different personal puzzle pieces their likes, dislikes and holiday habits to show where a client may enjoy going next; instead of re-selling them the same holiday year after year.

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Investing in digital transformation is just the first step for the public sector

Earlier this year, the government launched its latest Digital Strategy outlining its vision for digital public services in the UK. From the delivery of world-class broadband connectivity to robust cyber-security practices, public clouds and improved digital skills, the government has committed to developing single cross-government platform services – regardless of any departmental divides.

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How will GDPR affect insurance companies in the UK?

The General Data Protection Regulation (GDPR) is a proposed set of rules which aim to implement a stricter and more uniform data privacy regime right across the European Union. The EU institutions agreed on the scope and detail of the GDPR towards the end of 2015 and it is due to come into force on 25 May 2018. It will replace the 1995 Data Protection Directive - implemented in the UK by the Data Protection Act (DPA) - and will supersede the privacy laws of every EU state with immediate effect. How does this affect Insurance?

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Law firms: compliance and resilience in the cloud

Moving into the cloud should be a key objective in the digital transformation strategy of any law firm. Providing a remote infrastructure can free up the time of in-house IT staff to focus on product innovation and makes it easier to roll out agile working for fee earners. Furthermore, hosted services can reduce overall IT costs and improve infrastructure resilience and data security and compliance.

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The Future of Supermarkets and the rise of M-Commerce

What really is the future of supermarkets? With the changing trends of how and when consumers do their food shop to the rise of online niche players and the m-commerce giants all wanting a slice of the pie, the landscape of this sector could certainly look far different going forward from what it does now. Watch Ian Butler's vlog into the future of supermarkets, exploring what could lie in store for this industry.

To find more, or about out how CenturyLink can help you, get in touch here.

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