Scott Dryburgh

Showing 4 posts by Scott Dryburgh

Your media company must look at shadow IT and IP silos

The media industry has gone through an era of unparalleled change, growing into areas and sectors not even imaginable just a decade ago. But as newspapers, TV broadcasters, PR agencies and advertising giants have rapidly grown, the web of IT infrastructure they are caught in has become extremely tangled and messy.

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Five Things Media Companies Can Learn From

2017 was a busy and transformative year for the Media and Entertainment industry, with huge strides made in the delivery and accessibility of digital content.

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Playing the digital media generation game

Keeping pace with changing consumer tastes, demands, interests and expectations of different generation has been a challenge faced by businesses and organisations ever since time began.

But thanks to the technological advancements in the past 10 years, that change has been even faster and more acute. This makes it difficult to predict, hard for incumbents to react to and increasingly problematic for corporate bottom lines.

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Will anyone own content when they can stream?

Cast your mind back 20 years to the mid-to-late 1990's. It was just two short decades ago but the period since has been an era of huge technological change, particularly around whether to own or stream content.

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