Ian Butler

Showing 2 posts by Ian Butler

bigdata

Will Big Data prove to be the saviour of the retail industry?

If knowledge is power then in today's increasingly digital world, Big Data could be the lifeblood that ensures the world's biggest retailers remain powerful. Gathering data on customers and suppliers is nothing new in the retail industry and Big Data as a term means pretty much what it says. Put simply, it gathers data in greater and larger amounts, before running it all through a computer programme to reveal many different and intrinsic aspects of human behaviour.

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undersatnding customers

How do you understand your customers in the digital age?

In today's digital-first world, there are seemingly no end of ways to capture your customers' data. From Google Analytics to signing them up to newsletters to simply asking for their personal details, the technology now exists to gain a 360-degree view of consumer habits. This was never the case for traditional bricks and mortar retailing a couple of decades ago but what do you do with the data when you have it?

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