Ian Butler

Showing 4 posts by Ian Butler

The Future of Supermarkets

What really is the future of the supermarket? With the changing trends of how and when consumers do their food shop to the rise of online niche players and the m-commerce giants all wanting a slice of the pie, the landscape of this sector could certainly look far different going forward from what it does now. Watch Ian Butler's vlog into the future of supermarkets, exploring what could lie in store for this industry.

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Understanding our Customers and Their Consumers

The loyalty card, a phone app and online accounts. Whichever tool a company chooses to invest in, it allows them to understand their own consumers' behaviour and helps them to make strategic decisions. Ian Butler, Regional Sales Director for Retail, EMEA talks about how retailers can understand their customers with a particular focus on big data to establish business opportunities.

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Will Big Data prove to be the saviour of the retail industry?

If knowledge is power then in today's increasingly digital world, Big Data could be the lifeblood that ensures the world's biggest retailers remain powerful. Gathering data on customers and suppliers is nothing new in the retail industry and Big Data as a term means pretty much what it says. Put simply, it gathers data in greater and larger amounts, before running it all through a computer programme to reveal many different and intrinsic aspects of human behaviour.

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How do you understand your customers in the digital age?

In today's digital-first world, there are seemingly no end of ways to capture your customers' data. From Google Analytics to signing them up to newsletters to simply asking for their personal details, the technology now exists to gain a 360-degree view of consumer habits. This was never the case for traditional bricks and mortar retailing a couple of decades ago but what do you do with the data when you have it?

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